http://gabrielmello.net Gabriel Mello Mon, 21 Nov 2011 23:12:20 +0000 http://gabrielmello.net en http://gabrielmello.net/Mallesons http://gabrielmello.net/following/gabrielmello.net/Mallesons Mon, 21 Nov 2011 23:12:20 +0000 Gabriel Mello 106200 Branding, Graphic Design Mallesons Stephen Jaques is one of Australia’s top law firms. They wanted to review their traditional approach to graduate recruitment and create a more distinctive style that reflected their personality and premium market positioning. Bold typography and a witty tone of voice were used to position the firm as interesting and approachable. Role: Senior Designer / Agency: Principals / Photography: Adam Taylor / Awards: ‘Best of’ at the global ReBrand 2010 awards / Brochure cover copy: Start with a big firm* *handshake. <img src="http://payload.cargocollective.com/1/0/10508/106200/brochure_1a_740.jpg" width="740" height="669" width_o="740" height_o="669" src_o="http://payload.cargocollective.com/1/0/10508/106200/brochure_1a_o.jpg" data-mid="1766433" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/106200/spreads_1a_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/106200/spreads_1a_o.jpg" data-mid="1770036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/106200/spreads_2a_5_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/106200/spreads_2a_5_o.jpg" data-mid="1770224" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/106200/detail_1a_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/106200/detail_1a_o.jpg" data-mid="1770213" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/106200/web_8a_740.jpg" width="740" height="462" width_o="740" height_o="462" src_o="http://payload.cargocollective.com/1/0/10508/106200/web_8a_o.jpg" data-mid="1943275" border="0" align="left"/> http://gabrielmello.net/AFL http://gabrielmello.net/following/gabrielmello.net/AFL Thu, 24 Feb 2011 23:03:20 +0000 Gabriel Mello 1100710 Branding, Art Direction, Graphic Design Branding developed to launch the Australian Football League's (AFL) newest club - Greater Western Sydney Giants. We wanted to create an identity that breaks with conventions. This is a new Club so we couldn't trade on history and tradition. We wanted to create something big and bold and for the future. Role: Senior Designer & Art Director / Agency: Principals <img src="http://payload.cargocollective.com/1/0/10508/1100710/logo2_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/logo2_o.jpg" data-mid="5286256" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10508/1100710/1_billboard_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/1_billboard_o.jpg" data-mid="5286175" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10508/1100710/2_posters_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/2_posters_o.jpg" data-mid="5286176" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10508/1100710/7_brochure_cover_8_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/7_brochure_cover_8_o.jpg" data-mid="5286268" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10508/1100710/3_banners_2_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/3_banners_2_o.jpg" data-mid="5292803" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10508/1100710/5_website_2_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/5_website_2_o.jpg" data-mid="5286179" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10508/1100710/5_website_3_740.jpg" width="740" height="499" width_o="740" height_o="499" src_o="http://payload.cargocollective.com/1/0/10508/1100710/5_website_3_o.jpg" data-mid="5286180" border="0" align="left"/> http://gabrielmello.net/NAB http://gabrielmello.net/following/gabrielmello.net/NAB Mon, 17 May 2010 14:19:13 +0000 Gabriel Mello 121795 A few examples from the re-brand of NAB (National Australian Bank) in 2009. NAB wanted to stand out in a positive manner in a crowded and somewhat sceptical market. Role: Designer / Agency: Principals NAB Retail <img src="http://payload.cargocollective.com/1/0/10508/121795/posters_trainstation_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/121795/posters_trainstation_o.jpg" data-mid="1839971" border="0" align="left"/> NAB Community <img src="http://payload.cargocollective.com/1/0/10508/121795/bifold_nab_740.jpg" width="740" height="524" width_o="740" height_o="524" src_o="http://payload.cargocollective.com/1/0/10508/121795/bifold_nab_o.jpg" data-mid="1840214" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121795/book_spread_nab_2b_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/121795/book_spread_nab_2b_o.jpg" data-mid="1840751" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121795/book_spread_3_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/121795/book_spread_3_o.jpg" data-mid="1840802" border="0" align="left"/> NAB Business <img src="http://payload.cargocollective.com/1/0/10508/121795/nab_dvd_1_740.jpg" width="740" height="455" width_o="740" height_o="455" src_o="http://payload.cargocollective.com/1/0/10508/121795/nab_dvd_1_o.jpg" data-mid="1839655" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121795/nab_dvd_4_14_740.png" width="740" height="220" width_o="740" height_o="220" src_o="http://payload.cargocollective.com/1/0/10508/121795/nab_dvd_4_14_o.png" data-mid="1840934" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121795/INVITE_2_740.jpg" width="740" height="519" width_o="740" height_o="519" src_o="http://payload.cargocollective.com/1/0/10508/121795/INVITE_2_o.jpg" data-mid="1840929" border="0" align="left"/> http://gabrielmello.net/Nokia http://gabrielmello.net/following/gabrielmello.net/Nokia Fri, 14 May 2010 09:05:41 +0000 Gabriel Mello 106408 Creative Concept, Art Direction Two ads for Code Blood, a portal from INdT (a non-profit Research & Development center founded by Nokia) that creates and deploys innovative projects on handset software, wireless services and telecommunications. Role: Art Director / Company: Draft FCB <img src="http://payload.cargocollective.com/1/0/10508/106408/wireless_3a_740.jpg" width="740" height="509" width_o="740" height_o="509" src_o="http://payload.cargocollective.com/1/0/10508/106408/wireless_3a_o.jpg" data-mid="1713296" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/106408/wireless_4a_740.jpg" width="740" height="509" width_o="740" height_o="509" src_o="http://payload.cargocollective.com/1/0/10508/106408/wireless_4a_o.jpg" data-mid="1713297" border="0" align="left"/> http://gabrielmello.net/Gentenova http://gabrielmello.net/following/gabrielmello.net/Gentenova Fri, 14 May 2010 09:05:39 +0000 Gabriel Mello 106199 Campaign for GenteNova, an international NGO that promotes social programs in aid of children in poverty Copy: "Carolyn has been waiting on a donor for 8 months. And she's asking for food and warm clothes." Role: Art Director / Agency: Draft FCB / Photography: Nicolau El-Moor <img src="http://payload.cargocollective.com/1/0/10508/106199/bus_stop_carol_pq.jpg" width="640" height="853" width_o="640" height_o="853" src_o="http://payload.cargocollective.com/1/0/10508/106199/bus_stop_carol_pq_o.jpg" data-mid="1603205" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/106199/leo_outdoor_4a.jpg" width="670" height="473" width_o="700" height_o="495" src_o="http://payload.cargocollective.com/1/0/10508/106199/leo_outdoor_4a_o.jpg" data-mid="526584" border="0" align="left"/> http://gabrielmello.net/S-C-Johnson http://gabrielmello.net/following/gabrielmello.net/S-C-Johnson Fri, 14 May 2010 09:05:38 +0000 Gabriel Mello 374900 Creative Concept, Art Direction Two ads for S&C Johnson products. The first concept "Have a hobby" was created to launch the new Baygon Total Insect Killer. The second ad was created to promote the Bravo Furniture Polisher. Role: Art Director / Agency: Draft FCB Brazil / Photography: Leonardo Vilela, Vinicius Goulart / Awards ("Have a hobby"): GOLD category PRESS - El Ojo de Iberoamaricana 2008, SILVER category PRESS - Creativity Festival 2008 - BRONZE category PRESS - Wave Festival in Rio 2008 <img src="http://payload.cargocollective.com/1/0/10508/374900/baygon_740.jpg" width="740" height="521" width_o="740" height_o="521" src_o="http://payload.cargocollective.com/1/0/10508/374900/baygon_o.jpg" data-mid="1712056" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/374900/Lustramoveis_740.jpg" width="740" height="481" width_o="740" height_o="481" src_o="http://payload.cargocollective.com/1/0/10508/374900/Lustramoveis_o.jpg" data-mid="1712057" border="0" align="left"/> http://gabrielmello.net/Wonderland http://gabrielmello.net/following/gabrielmello.net/Wonderland Fri, 14 May 2010 09:05:37 +0000 Gabriel Mello 375196 Graphic Design Wonderland is a personal project which aims to prompt curiosity and provide an inspirational source for Visual Communicators. The printed posters take in diverse reference points such as Op art and Soviet propaganda. Role: Designer, Illustrator / Created while at Billy Blue <img src="http://payload.cargocollective.com/1/0/10508/375196/poster_2a_740.jpg" width="740" height="555" width_o="740" height_o="555" src_o="http://payload.cargocollective.com/1/0/10508/375196/poster_2a_o.jpg" data-mid="1765860" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/375196/poster_5a_740.jpg" width="740" height="555" width_o="740" height_o="555" src_o="http://payload.cargocollective.com/1/0/10508/375196/poster_5a_o.jpg" data-mid="1765941" border="0" align="left"/> http://gabrielmello.net/Principals http://gabrielmello.net/following/gabrielmello.net/Principals Fri, 14 May 2010 09:05:35 +0000 Gabriel Mello 121798 Branding, Graphic Design Re-brand for an acclaimed brand strategy and identity agency based in Sydney. The idea of an open book as a visual metaphor was used to capture the idea of storytelling. The identity is flexible, alive (ever-changing) and tells stories about the agency’s beliefs, work and people. Role: Senior Designer / Agency: Principals <img src="http://payload.cargocollective.com/1/0/10508/121798/card_asterisk_740.jpg" width="740" height="495" width_o="740" height_o="495" src_o="http://payload.cargocollective.com/1/0/10508/121798/card_asterisk_o.jpg" data-mid="1765251" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121798/card_grafik_3_740.jpg" width="740" height="492" width_o="740" height_o="492" src_o="http://payload.cargocollective.com/1/0/10508/121798/card_grafik_3_o.jpg" data-mid="1765127" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121798/card_juice_740.jpg" width="740" height="495" width_o="740" height_o="495" src_o="http://payload.cargocollective.com/1/0/10508/121798/card_juice_o.jpg" data-mid="1765146" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121798/card_back_740.jpg" width="740" height="493" width_o="740" height_o="493" src_o="http://payload.cargocollective.com/1/0/10508/121798/card_back_o.jpg" data-mid="1765057" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121798/principals_stationery_740.jpg" width="740" height="458" width_o="740" height_o="458" src_o="http://payload.cargocollective.com/1/0/10508/121798/principals_stationery_o.jpg" data-mid="1765423" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121798/cover_all_740.jpg" width="740" height="947" width_o="740" height_o="947" src_o="http://payload.cargocollective.com/1/0/10508/121798/cover_all_o.jpg" data-mid="1765677" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/121798/poster_740.jpg" width="740" height="1073" width_o="740" height_o="1073" src_o="http://payload.cargocollective.com/1/0/10508/121798/poster_o.jpg" data-mid="1765691" border="0" align="left"/> http://gabrielmello.net/Art-Gallery-NSW http://gabrielmello.net/following/gabrielmello.net/Art-Gallery-NSW Fri, 14 May 2010 09:05:32 +0000 Gabriel Mello 115303 Graphic Design Poster for an exhibition on Wim Crouwel, a dutch graphic designer and typographer. Crouwel's graphic work is especially well known for the use of grid-based layouts and typography that is rooted in the Swiss Typographic Style. Created while at Billy Blue <img src="http://payload.cargocollective.com/1/0/10508/115303/poster_740.jpg" width="740" height="554" width_o="740" height_o="554" src_o="http://payload.cargocollective.com/1/0/10508/115303/poster_o.jpg" data-mid="1712094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10508/115303/poster_inside_740.jpg" width="740" height="535" width_o="740" height_o="535" src_o="http://payload.cargocollective.com/1/0/10508/115303/poster_inside_o.jpg" data-mid="1712095" border="0" align="left"/> http://gabrielmello.net/Blake-Dawson http://gabrielmello.net/following/gabrielmello.net/Blake-Dawson Fri, 14 May 2010 09:05:30 +0000 Gabriel Mello 115271 Branding, Graphic Design By using an unexpected colour (turquoise) and cartoons by Charles Barsotti (of New Yorker fame), a real warmth and sense of personality was developed for the new identity of law firm Blake Dawson. Role: Designer / Agency: Principals / Awards: ‘Best of’ at the global ReBrand 2008 awards <img src="http://payload.cargocollective.com/1/0/10508/115271/suite_6_740.jpg" width="740" height="3191" width_o="740" height_o="3191" src_o="http://payload.cargocollective.com/1/0/10508/115271/suite_6_o.jpg" data-mid="1713329" border="0" align="left"/>